This comprehensive course aims to equip learners with essential skills in social media and digital marketing. Learners will understand how social media marketing is used to promote products and services, engage with different audiences, and plan and create marketing activities. Additionally, the course covers foundational principles of digital marketing, including writing product descriptions, selecting photos, using social media, writing promotional emails, and creating digital ads. Learners will gain practical skills in marketing products digitally and through social media platforms.
The course will help you to:
• How social media can be used to market products and services
• Different social media marketing channels and platforms
• Characteristics of different audiences
• Engaging with different audiences through social media marketing
• Ideas for social media marketing activities to meet objectives
• Creating an outline plan for social media marketing activities
• Principles for writing a product description for digital marketing
• Commonly used social media platforms for digital marketing
• Ways to use selected platforms for digital marketing
• Principles for writing promotional emails to customers
• Things to include in a digital ad
• Places to market via digital ads
